CONSUMERISM BEHAVIOUR

Gluten, Is Also Sick Of You.

“Gluten, one of the most heavily consumed proteins on earth, is created when two molecules, glutenin and gliadin, come into contact and form a bond.” Any baker who makes bread have been trained to understand that these bonds (gluten network) have to be sufficiently developed enough in order for the dough to trap gas (CO2) during fermentation. This is the most crucial aspect for many bakers. Why? Because we are selling “AIR”. Yes, AIR, trapped in a network of gluten. This is our business, the more air we trap, the more revenue we will have! Let’s be honest, we love to eat soft breads. We are all raised by soft commercial sandwich loafs from the west. We love to eat AIR basically…

“The lighter the bread, the better I feel because the more I eat light the more I feel light!”

Here’s the question from the article:

“The most obvious question is also the most difficult to answer: How could gluten, present in a staple food that has sustained humanity for thousands of years, have suddenly become so threatening? There are many theories but no clear, scientifically satisfying answers.”

I am no scientist, I am a baker.

Everybody in business are trained to listen. To who? Especially to those who pay.

Who are those who pay? YOU! Yes, bakers listen to YOU! But have you actually listen to YOURSELF what you WANT from a baker?

Well, for that I can share with you since I am a bread baker, salesman for bread additives before and I am also a businessman now.

Below are some examples and what we do to gluten to achieve consumer’s demands apart from adding other ingredients or employing different techniques.

“I want my bread to be soft from the crust to the crumb” – ENFORCE the gluten, makes it STRONG, RESISTANCE and TOLERANT to hold as much gas as possible. (Asian eating profile)

“I want my customers to eat my sandwich and the bread would not crumb” – basically same as soft breads (Sandwich shop operator)

“I want my bread to be frozen for transportation to export markets” – LUBRICATE the gluten so that it will not break easily during freezing (Manufacturer)

“I want my bread to be partially baked and freezed for ppl who wants to own a bakery but is not a baker” – STRENGTHEN the gluten (industrial bakery for franchises)

“I want my bread to stay moist in the open display shelf” (donuts)
“I want my bread to stay crusty in a plastic bag” (Airline Caterer)
“I want my bread to be functional when I go toilet” (high-fibre)
“I want my bread full of bran, seeds and grains and still holds volume”
“I want my bread to look and taste the same all the time, consistency is the key!!!”

With all these stuns YOU want your bread to achieve to serve you, bakers need to look far beyond their limitations.

Dough conditioners, strengtheners & softeners that have been developed over the course of the past century as a way to speed up and reduce the variability in bread making. They result in more efficient and cost-effective bread-making processes, and produce breads with improved and consistent quality. New advances in science continue to increase the effectiveness of dough conditioners available to bakers.

“No time” dough processes, which require little or no resting, are a common goal. Some processes use high-speed, high-energy mixing to speed up the gluten development. Dough conditioners can offer similar results. Often dough conditioners and high-speed mixing are combined.

NOW, PLEASE ASK YOURSELF WHO HAS TURN THEIR BAKERS TO BREAD ENGINEERS?

I am accused all the time for not listening! But if I listen to YOU, gluten suffers.

Bread is like our body, gluten is like our muscles. When we work out, we need time to relax our muscles. When we strengthen the gluten, we need time to let it break down again. Preparing and breaking down before turning dough to bread is crucial for digestion. Complex protein (gluten) will strain our gut.

Manufacturers of machines for bakers and bread additives companies know all kinds of “so-called” problems YOU face with bread as YOU advance in life. And is in human-nature to advance. BUT BREAD IS NOT HUMAN, BREAD IS NATURE!

If you go back to social history about bread and understand the things we have built to construct our bread today, I don’t think gluten is the culprit villain, I think bakers are! AND YOU ARE TOO!
Beware what you ask from a baker.

Call me a medium if you like, and this is what I “hear from bread” : “you disrespect me all these centuries after your wars and industrialisation and modernisation. YOU alter my nature to fit in your life. As a bread, I can’t talk, so I manifest by making you sick.”

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PRESS & ONLINE INTERVIEWS

Article: Saturday, 1st Febuary 2014, The Malaymail Online.

KUALA LUMPUR, Feb 1 — In Asia, bread is usually considered a snack or something to sop up some gravy or curry with. Soft textured breads with a sweet taste are often preferred over European breads that are labelled “too hard” or even “stale.” Unfortunately these breads are often pumped up with additives to achieve its soft texture in the shortest time possible. About three years ago, Tommy Lee Kok Seng, 39, decided to open his bakery, Tommy Le Baker to address this issue. “Where I used to live, people would eat bread in the mornings or the weekends only. The daily staple bread was straightforward and used four main ingredients – flour, water, salt and yeast. No sugar. No fats. No eggs. No milk powder.”

Previously a bread engineer in a Belgian company that sold ingredients to bakeries and patisseries around Asia, Tommy realised that the Asian bread industry was getting scary as more and more bakeries selling these soft breads kept opening up.
“Nobody will buy the bread with the least or no additives as it is hard.” He decided to take matters in his own hands to help Malaysians get over their fear of hard and crusty bread by opening his bakery in the most unlikely place… in the heartland of Jalan Ipoh. “When I first started my bakery, people said… your bread is so hard it’ll kill the dog if you throw it or they asked, can old people eat this as my mother has no teeth? They always think of texture, texture, texture.” Tommy knew the key to win the war against soft breads was taste. He achieved this through a slow fermentation process using time and the natural environment. “If you wait, you are able to create taste as the fermentation breaks down into micro-nutrients. My job is simple. As a baker, all I am doing is wait.”

Unlike commercial bakeries who proof their breads in a controlled environment to agitate the micro-organisms, Tommy lets the fermentation move naturally. “The flour needs time to be soaked for more micro-nutrients to be broken down.” Fast forward to the present… and customers through word of mouth are happily buying the breads they once scoffed at. “The scoreboard is fantastic as it’s not the numbers but I am auto-filtering the kind of customers that want to know and search for taste.” The small unpretentious bakery has also become a social hub for many who gather here for his delicious sandwiches, tarts and cakes or pick up their breads – a close-knit community who appreciates good taste and crusty breads.

Rather than opening in Damansara and Bangsar which is frequented by what he calls the “Prada and Gucci crowd”, Tommy decided to conduct what he calls a sociology experiment in Jalan Ipoh. “People say I am chee sin to open here but I love to conquer this area.” Hence his customers come from all walks of life; old uncles from Kepong, dispatch riders from Jalan Ipoh, mechanics from Segambut who bump shoulders together with French natives living in Kuala Lumpur. “They did not follow a Mat Salleh or a lifestyle, they are very honest to just come in and not be frightened by the hard crust bread. But it is the taste that hooked their palate and made them come back again.”

Tommy likens their attraction to his bread as reliving memories of the old-fashioned Hainanese cafe taste. “When you go to Hainanese cafes, they toast the bread and eat it with kaya and butter. With my bread, the toasted area is on the crust as it has the pronounced caramelisation of fermented wheat. As the crust is hard, you masticate the bread longer and that releases more flavour.” Even young children are enamoured with the taste of his bread. “I love children as they don’t know how to say why but they will tell their parents that they want to eat Tommy’s bread.”

As you peek into Tommy’s compact bakery, you will spot his three apprentices who have been with him from Day One. “I train them to be like business owners, from making the bread, serving the customers to purchasing ingredients. It’s the best shop to learn as it’s small. It is a nurturing ground, the longer you soak you will become more pekat.” He hopes to encourage them to venture out to open their own bakeries and train others. “The culture is still continuing which is important. It is not the multiplication of money but planting the culture in their hearts.” Many are attracted to Tommy’s success and often approach him for advice.

“Everyone comes in and has a business plan but I often tell them to come in and soak first for six weeks so I can talk to them in the same frequency.” Some parties have also approached him to franchise his bakery’s business, which he has turned down. Instead he prefers that they franchise the culture. “Bread business is more about the culture, it is not about cafe lifestyle but culturing the taste to appreciate this kind of crust.”

http://www.themalaymailonline.com/eat-drink/article/tommy-wants-us-to-break-and-eat-bread-together

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PRESS & ONLINE INTERVIEWS

Article: Saturday, 2nd Febuary 2013, New Straits Times

Baker Lee Kok Seng talks to Aneeta Sundararaj about his mission to revive the old ways of making bread

THE next time you’re in a bakery, consider the ingredients used to make the loaf of bread you’re buying. Other than the basic flour and water, you may also find they include things such as emulsifiers, dough conditioners and other chemicals.

You won’t find such ingredients in breads made by Tommy Lee Kok Seng. “My passion is to nurture flour and fermentation,” says this 38-year-old baker, who is passionate about all things French. With absolute certainty, he adds: “Wheat flour has chosen me to speak on its behalf.”

Trained as a pastry chef, Lee has no plans to open a bakery. In fact, he used to work for a company that did troubleshooting for industrial bakers and he sold the very ingredients he now refuses to use. Then, fate intervened. During the time he took unpaid leave to look after his terminally ill father, he had time to ponder his career. “I was tired of eating bread that was rich in sugars and oils. I wanted to eat bread like how it was before.”

Lee also wondered about people’s resistance towards bread. “I couldn’t understand it. We have been eating bread for so long. Suddenly, you have to have gluten-free bread and other things like that. Where did people get all these allergies from?”

He carried out extensive research on bread making and the various ingredients used. “The main culprits are bakers. They don’t allow time for the fermentation process,” he says on his findings.

“One day, while on a bus, I chanced upon an Indian flour mill. There I found wheat flour, which the Indians call atta flour. And they grind the wheat using a stone mill. This means that not too much heat is used to grind the wheat into flour.” With a twinkle in his eye, he says: “I found gold.”

Lee brought two kilogrammes of this unprocessed wheat flour home and started his experiments. Bread making, he says involves the process of fermenting grain using yeast. Fermentation releases sugars trapped in complex starch molecules and also aids in the creation of gluten. The process determines the quality and texture of a bread.

“When I saw that I could use things around my neighbourhood to create great bread, I realised that this was something that I wanted to do,” says Lee. By November 2010, he located a space in Viva Residence, off Jalan Ipoh, and opened his bakery, Tommy Le Baker. He offered four bread varieties (baguettes, sour dough, bran loaf and rye bread), a tart and a banana loaf.

“I had a lot of problems in the beginning,” he says, drawing on his cigarette. “Nobody in the family understood why I was doing it. The management of this building wanted a layout plan. They asked me what the concept was.” Shaking his head, he adds: “I had nothing of such. I just wanted my own space.”

Lee’s life history makes it obvious, though. This is a man who will not shy away from doing something just because it’s difficult or challenging. After completing his schooling in Singapore, he chose to pursue an Advanced Diploma in French Linguistics.

“I studied Language, Rhetoric and French Business. Rhetoric was very hard because I didn’t know what it was. But I wanted to do it. If I have a choice between studying something I know and don’t know, I’ll choose what I don’t know.

Then, when what I don’t know is on par with what I know, I’ll have a choice. And having a choice is power. Rhetoric is the art of substantiating arguments. Don’t simply say something. If you want to say, make sure you have something to substantiate what you say.”

Giving Tommy Le Baker a sweeping glance, this marathon runner says: “This is my workshop for fermentation. It’s an orderly mess.” Above the sounds coming from the radio, which is tuned to the French channel France Bleu Basse Normandie, he adds: “It’s quaint and tiny. It’s where I can do my own thing.”

Asked what’s the first thing Lee associates with France, his answer is a simple: “Starving”.

It wasn’t because the couple he was staying with didn’t feed him. In fact, he joined them for dinner each day. However, for a Chinese man who grew up accustomed to eating rice and noodles, he thought that each meal in France consisted of only salad and meat, and ignored the bread. Then, he wondered how people could eat bread for dinner and ended up secretly stashing away biscuits in his room.

“Then, one day,” says Lee “at the end of the meal, my host said ‘dessert’. But she said it as though she was asking a question. It hit me that dessert is an option and everything else on the table such as meat, salad and of course, bread was a necessity.”

This newfound respect and belief that bread is a necessity permeates every facet of his life, down to the layout of his bakery: “See, the bread part is in front. The pastries and cakes are on the left, hidden a bit.” Lee is emphatic when he adds: “It’s as though the bread is saying, ‘Don’t worry. You eat me every day. I make you strong, but you don’t have to notice me.’ So, I’m going to bring bread back to the front.”

For those who have doubts on Lee’s seriousness in championing the process of fermentation, here is his explanation: “I like to think that I’ve brought together all the elements to make a bread. Now, I have to give them time before I intervene and take them to another level. I imagine what’s happening inside the dough. There’s the mummy yeast and the papa yeast. They need time to ‘make love’ and make babies. If I increase the heat they will make too many babies who are agitated. If it’s too cold, they are just stiff.  So, I need to give them the ideal environment to create beautiful children.”

While that explanation may border on the absurd, Lee says: “Don’t laugh. Sometimes, when I tell people about fermentation and I used words such as enzymes and starch, they give me a blur look. When I use this, with love and sex, they get it.”

Lee message is clear: “I believe that we should respect what nature gives us. I think of what I’m doing as more mission work than business. We should nurture what nature gives us, revive the process of making bread and elevate its nutritional value.”

http://www2.nst.com.my/life-times/live/men-bread-to-live-on-1.211413

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Article: Sunday, 1st July 2012, Sin Chew by Chang Peilee

走近Tommy le Baker,就听到旋律轻快的法国香颂,在欧洲个店风格的务实空间琉淌。门前有个小橱柜,上半是玻璃柜子,里面塞满大块头的面包,下半钉了镬薄木片,木片上贴了手写字条和法国电影节的海报。 另一侧有一个较小的橱柜,里面有合桃塔、柠檬塔、香蕉杏仁奶油塔等四五款点心,还有两三种芝士。

这家面包店里,没有满坑满谷的面包,更看不到外表花俏的松软系面包,算来算去,面包大约有6款,有修长的法国棍子面包(Baguette),做成三文治面 包模2013-07-07 19.25.56样的诺曼地面包和麦糠面包,以及憨厚黝黑的乡村面包(Pain de Campagne sur Levain)和圆滚滚的农夫面包(Pain au Levain Natural)。它们长得很纯朴,看起来都硬硬的,掰开面包,扑鼻而来的是淡淡单纯麦香。面包上面沾了白色面粉,客人选了面包后,店员会拿刷子用力刷两 下,把面粉刷掉,再用一张带点透明的薄纸包起来,装在淡褐色纸袋里。 前面是门市,后面则是厨房,大袋面粉叠放在地上,再过去是打面团的搅拌机,靠墙站立的是巨形烤箱。另一端则有面包师的工作台,台下装了柜子,是让面团自然发酵的地方。 Tommy忙了半天,正坐在面包橱柜后吃面,于是我要了咖啡,到走廊上吹风透气。外面艳阳高照,店里却没有开冷气,一团热空气闷在里面,让人怪难受的。我 知道我不应该有怨言,因为这里是手工面包店,是传统欧式面包诞生的地方,而自然发酵中的面包,她们最喜欢温暖无风的环境了!

【用-时间-换取原味·重现】
跟Tommy讨名片,他摆摆手说:“我没有名片,只有一枚印章,上面有店名、地址、电话和营业时间,你要我可以盖给你。”顿顿,又道:“我没有名片,因为我想专注做面包。” Tommy的中文名字叫李过胜,今年38岁,早年到法国念法文,后来转去学烘焙,先是做甜点,然后学做面包。 在巴黎,他常常到郊外的小乡村游2013-07-07 19.23.16荡,一条面包,配干香肠和红酒,就可以走一整天。“在那些地方,到处都是面包店,到处都是面包,我看到很多古老的水磨,也看到小麦在欧洲人心目中神圣的地位。”当时他并不知道,手工面包的纯粹滋味已经渗透他的血液里面。 后来,他回到吉隆坡,在一家烘焙原料供应公司工作,一头栽入工业面包的世界,转眼就是七年。“父亲生病,我才辞职照顾他,静下来后,想了很多,也想通了一 些事。人们常说,我们要学习聆听,别人讲话你要听;但是,我发现聆听是很危险的。面包厂老板听顾客说,面包要松软才好吃,最好放了两天还松软,老板就来找 我——有没有东西可以让面包放了两天还松软?顾客说,吃面包掉屑屑很不雅观,于是老板又来找我——有没有东西可以让面包不掉屑?没问题呀,都可以做到,加 点这个加点那个,问题就解决了!” 一味聆听,投顾客所好,结果面包里的添加剂越来越多。“在法国,我明明看见面包师的守护天使圣安娜一手拿面包,一手抱婴孩,为什么现在人们却说面包会令孩子患上谷胶(gluten)过敏症?” 他上网搜索资料,大量阅读,也开始在家做面包,“面包不会让你过敏,但是,当生产过程简化,面包发酵不良时,它就会给身体带来伤害,就像黄豆没有浸泡过夜一样,都会损害健康。” 当一切要由复杂回归到简单时,往往必须付出更多的努力。Tommy开始研究自制酸味酵头(sourdough),他从附近印度人经营的石磨面粉厂,买回做 chapati用的Atta面粉,在温暖的地方进行喂养,培育出风味独特的酸味酵头。他让面包经过至少6小时的自然发酵,改变淀粉的自然结构,烘焙出有益 健康的面包。 做面包需要时间,一点也急不来,面包师的工作,就是让做面包的发酵过程缓缓的、自然的发生,当时间够了,就能唤醒谷物的味道,做出美味又有益健康的面包!
【真的面包·真的食物】
开面包店,专卖法国传统手工面包,Tommy却选择把店子开在怡保路,一个不是那么“高级”和洋化的地区。 他振振有词地道:“手工面包是基本需求,不要把她看成是高级、时毛的东西。”话虽如此,但要让吃惯了松软系面包的本地人改吃扎实有嚼劲的欧式面包,还真的 不容易。朋友们于是劝他主动接触

2013-07-07 19.13.58

外国社群,打打交道,但他不知哪来一股牛劲,一口拒绝。“我说,我只想做面包,不想去做那些琐碎的事,也不去想有没有人来 买我的面包。如果我一直在想有没有人买面包,我就不会开店了!” 开店不久,一个土耳其人上门了,他问了一句话:你的面包有没有下糖?Tommy答说没有,对方买了面包就走。不久,这位土耳其人又再回来买面包,“那一刻,我就知道我做对了!” 人家开店,都喜欢做些漂亮又吸睛的甜点,吸引顾客上门,但他却道:“甜点永远只是一个选择,如果我以甜点为主,那就本末倒置了!” 他也不凑热闹,卖时下流行的法式甜点如马卡龙,他叹口气道:“巴黎人现在迷上了和风式的法式甜点,法国人变样。” 捱了几年,知道Tommy Le Baker   面包店的人渐渐多了,也有美食博客称他是“城中三大面包师之一”。对此,他只是淡淡微笑,说道:“我听了就算,不会在意,反而还有点不放心。为什么要比较?为什么你们不去了解什么是酸味酵头?那个更重要。” 他希望人们不要把手工面包看成是一种流行新风尚,他只想反璞归真,告诉人们什么才是真的面包,真的食物。 小店里,到处贴有Tommy的手写文字,一些是法文,大部分是英文。冰箱上有一段,写的是他复兴传统手工面包的理念,上面又有一张褐色纸皮,洋洋洒洒写了 很长,读了颇令人动容————手工面包是把我们拥有的发挥到极致、是感恩泥土上长出来的一切……我们买得起的东西太多太多了,但只有手作,可以让我们充满 生气,让我们感受人性,从复杂到简单,从花俏回归平淡,这样的味觉经验,是自我美食经验成长的一大步。

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吃麵包應該注意幾件事

1、健康麵包怎麼選
正確選擇健康麵包的方法是應該遵循“硬、淡、粗”3個原則,但是中國人選麵包,普遍還是喜歡“軟、甜、細”。

2、美味的麵包怕受凍
大多數人購買回新鮮麵包後都是儲存在冰箱冷藏室。麵包冷藏後容易變乾、變硬、掉渣兒,營養和口感還不如常溫下保存的好。研究表明,21℃-35℃是最適合 麵包的保存溫度。專家表示,買回的麵包最好2天內吃掉,常溫下只需把袋口封緊即可。如果要存放一週以上,應當包嚴實放至冷凍室內,拿出後用微波爐解凍到室 溫,吃起來口感很新鮮。

3、烤麵包有講究
有些人習慣將麵包烤著吃,能讓它的香氣散發,表面酥脆。專家提醒,烤饅頭片和麵包片時,一定要控制好溫度和時間,只需一兩分鐘,到微微發黃的程度就行了,千萬不要一直烤到顏色發褐變黑,否則食用後不利於身體健康。

4、剛出爐的麵包不宜立刻吃
新出爐的麵包看上去非常新鮮,但專家說,任何經過發酵的東西都不能立刻吃,剛出爐的麵包還在發酵,馬上吃很容易引起各類胃部不適症狀,放兩個小時後方可放心食用。還有人喜歡吃大而鬆軟的麵包,覺得口感好,其實麵包發酵也有一個度,體積過大不見得營養就多。

5、吃麵包別剝麵包皮
麵包在烘烤時,產生一種物質積聚在麵包皮上,不僅可使麵包皮變黑變甜,更能激活抑制自由基活性酶,能夠抗癌,起到延緩衰老的作用。為此,吃麵包最好連皮吃。

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研析報導◆..麵包房裡不可告人的七大陷阱..◆

陷阱一:蓬鬆麵包用改良劑
麵包改良劑能讓麵包更柔軟、彈性更高,並有效延緩麵包老化乾的時間,更重要的是體積比傳統做法大,賣相更好。同樣大的麵團,傳統做法製成麵包後會增大1.5—2倍,而使用了改良劑的麵包,則會增大2—3倍,如果改良劑加得多,膨發倍數還會更大。要怎樣辨別麵包中是否加入了過量的改良劑呢?不要貪圖太過鬆軟的口感,這樣的麵包最好不要買。麵包的體積在麵團的2倍以下是正常的,如果超過了就應提高警惕。

陷阱二:全麥麵包用色素染
全麥麵包富含膳食纖維、B族維生素含量更多、蛋白質也更豐富,還有減肥瘦身的效果……健康風潮越來越盛,全麥麵包也更加受人們的歡迎。全麥麵包的價格往往 比普通的白麵包貴一倍左右。但“全麥麵包並不都是用全麥粉做的,而是全麥粉加部分小麥粉。如果全麥粉實在太少, 就表現不出“全麥”的樣子來。因此,就有麵包粉往麵包中加入黑色或褐色的色素來蒙混過關。

怎樣才能選到真正的全麥麵包?首先,全麥麵包都比較粗糙。反之,則組織過於細膩,或麵包中有大量的天然麩皮。全麥麵包應該呈天然的褐色,而且褐色不那麼均 勻。如果麵包顏色太深,已經接近黑色就可能有假。再次,全麥麵包較柔韌,口感不會那麼蓬鬆。最後,憑粗糙的口感就能完全辨別。

陷阱三:香酥菠蘿包、牛角包,都用人造黃油
香甜鬆軟、外皮酥脆的菠蘿包是很多人的最愛。這全得歸功於麵包中大量的黃油。其實,不光是菠蘿包、丹麥牛角包等此類又酥又香的麵包需要大量黃油,幾乎每種 麵包都需要用黃油。現在基本上都用的是人造黃油。人造黃油中含有大量的反式脂肪酸,其危害比豬油、牛油等含有的飽和脂肪酸大得多。反式脂肪酸會增加人患糖 尿病、心腦血管疾病的風險,還更容易使人發胖。

陷阱四:水果麵包多用香精、色素調的
在麵包房裡,記者看到,水果味兒的麵包很受歡迎。黃色的香蕉味兒、粉紅的草莓味兒、綠色的哈密瓜味兒……應有盡有。 真正用果汁做的水果麵包幾乎為零。經過高溫烘烤,果汁的顏色哪兒還能這麼鮮豔好看?因此,顏色太鮮豔濃郁的麵包就不要買了。天然的水果香味清新自然,味道 比較淡,如果香味特別濃郁的就肯定加了香精。

陷阱五:火腿包用劣質火腿來充數
麵包房裡,以各式火腿包、肉鬆包為代表的鹹味麵包撐起了半壁江山。不同火腿的價格差別非常大。為了降低成本,許多小店都會選擇便宜的火腿來做麵包。好的店用純肉火腿,圖便宜的用的火腿就是澱粉加點肉摻上香精和色素。

陷阱六:甜麵包中加糖精
除了麵粉和黃油,製作麵包時用得最多的原料還有白糖。當然,聰明的店家也會想出辦法。很多麵包房為了降低成本,都用甜味劑來部分代替白糖。一般來說,甜麵 包中應該加入20%的糖,很多人卻只用10%的糖,其餘的用少量甜味劑來代替。目前用得最多的甜味劑是糖精和比它更廉價的甜味素。它們的甜度都比白糖高好 幾倍,價格卻便宜許多。有不少研究認為過量的糖精能致癌,但是尚無定論。 不過不能否認的是,長期大量食用這種合成化學物質,對人體健康沒有好處。甜味劑的口感和白糖有所差別。甜味劑的甜味在口中停留時間更長,而且後味發苦。

陷阱七:奶油蛋糕最暴利
麵包房裡最賺錢的是什麼?沒錯,就是昂貴的奶油蛋糕。 可是,製作奶油蛋糕的材料卻很廉價。不是說“10斤奶才能出1斤奶油”嗎?怎麼奶油蛋糕的成本這麼低?原來,現在大多數麵包房用的早已不是天然牛奶做的奶 油,而是植物油氫化而成的“植脂奶油”。這種“植脂奶油”最能騙人,很多用這種奶油的麵包房,還打著招牌說自己是“純植物,不含膽固醇”。 “其實,這種人造奶油中的反式脂肪酸對人體的危害,比膽固醇更大!

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CONSUMERISM BEHAVIOUR

Bread To Kill An Asian Dog

“When I first started my bakery, people said… YOUR bread is so hard it’ll kill the dog if you throw it or they asked, can old people eat this as my mother has no teeth? They always think of texture, texture, texture.” See more at: http://www.themalaymailonline.com/…/tommy-wants-us-to-break…

Many people have forgotten that they are given teeth to chew. The more they don’t chew when they eat, the LEAST their sense of taste is being activated … therefore many people just swallow. And this has become a social mental illness as one would say “wow this bread is so soft & light!” (because no need to chew … many like to “eat air” (makan angin)!! But mind you, AIR is free!!!)…and their mental would translate that to “eat a few m2013-08-29 12.05.19ore also won’t get fat!”

But do you know…
Soft bread and hard-crust bread are both “carrier”. Carrier of what?… ;carrier of other things to your body! Soft breads carry hell of a lot of other things to your body other than just flour, water, yeast and salt (which what Hard-crust bread are made of)

SO, is chewing (mastication) really important for eating MY bread?
Yes! It is a sign and a signal. A promising and satisfactory chew of a piece of bread requires good combination between its crust and crumb. If the bread is done well, chewing it gives a pleasant sensation that becomes almost melodious. Salivation is quick, chewing is not sticky; swallowing is easy. Yeast leaven wheat bread offers almost no resistance in the mouth, except in the case of some sourdough bread, which has resistance, not torn up immediately and will only reveal gradually the power of flavour.

“By ingesting bread, the eater incorporates it into his body as nourishment. At the same time, the bread incorporates the eater into its own universe” Revive your sense of taste and discover the universe of fermentation.

And do you know? MasticIMG_2250ation is a form of exercise!!! If your mother got no teeth, cannot chew, do some dunking exercise with milo, kopi O, or teh O

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A CONVERSATION WORTH SHARING

發芽麵包

和你们分享一則我答覆顧客的郵件──

親愛的湯米你好!早安!給你寫這封信的時候,我正朝你們家的法國棍子麵包上灑莫札里拉芝士再大快朵頤一番──最簡單,也是最美味!如果你不介意回信,我可 以向你請教一個名詞“發芽麵包”嗎?我最近用谷歌搜尋適合濕疹患者的食物時發現這名詞,幾乎大家都大力推荐它。從你的網站上,我讀到你的麵包經過繁複的發 酵過程,從中擷取出豐富的營養素和酵素等,如此說來,你的麵包也是“發芽麵包”嗎?如果沒錯,那我就做對了,因為我們正在吃你們家的麵包啊!太棒了!雖然 不是每一天,但每周一次,我們就會從萬達鎮駕車去你的店子買麵包!祝你有個愉快的一天!乾杯!

以下是我的答覆──

親愛的萬達鎮:

謝謝你的提問,每次客人寫信來,希望瞭解更多關於他們的飲食問題時,我都非常高興。

發芽麵包是用發芽的小麥做成的麵包,發芽小麥常被加入一般的麵包食譜,也許是全粒小麥、麥芽糊或乾燥麥芽粉,但麵包裡主要且大部分的材料還是麵粉,而麵粉是用不經發芽的麥子研磨而成的。

首先,你可能要问自己,当小麥發芽時,里面会産生什麼變化?要讓小麥發芽,我們需要水,在浸泡過程中,大量植酸(存在於大部分穀物和豆類裡的抑制劑)開始分解,小麥裡的麩質(gluten)也會分解,讓人體更好吸收。

我個人認為,長期食用高植酸食物會削弱我們的免疫系統,因為它會抑制人體吸收4種主要礦物質(鐵,鋅,鎂和鈣),而這些礦物質對成長十分重要。

因此,和小麥發芽類似, 麵粉也需要長時間充分浸泡。製作麵包時,發酵時間越長,麵粉和水接觸的時間也越長,才能做出優質的麵包。發酵的過程,是讓酵母培育出美味的麵包,也促使麵粉中複雜的營養成分在 水中分解,以利人體吸收。

在我的店裡,麵包都要經過漫長的發酵,以便分解穀物或麵粉裡的複雜成分。我常對人說,如果我們不尊重自然,自然就會反噬,所以,尊重發酵,是我做麵包的宗旨。

我有很多客人面對和你一樣的問題,胃痛、胃漲、濕疹等,今天,我經營自己的麵包店也有一些時日了,所以我可以告訴你,這絕對是一記敲響警鐘的社會問題。不 過,不要驚慌,也不要責怪其他的麵包,你可以通過閱讀麵包的社會歷史,來理解這個社會問題。馬來西亞人不會知道太多我接下去要說的這個歷史,因為今天我們 所知道的麵包,是英國經歷戰後工業化洗禮後的麵包,換句話說,是很“摩登”的麵包。戰後,人人都必須工作,重建國家,於是就沒有時間自己做麵包,麵包師也 無法為家家戶戶供應麵包,這時候,麵包工廠就出現了,利用現代工業大量生產麵包,在最短的時間內餵飽最多的人。這群人,就是我們說的戰後嬰兒潮。在人人大 力拼經濟的當兒,戰後嬰兒潮就吃這種“簡化”又“省時”的麵包長大。所以,你可以想像,這群人缺乏了多少的礦物質。當一個懷孕的媽媽無法攝取足夠的礦物質 時,孩子出世後,也勢必面對礦物質不足的窘境。但人們不瞭解這個問題,大家一味責怪麩質 ,麩質於是成了過街老鼠,人人喊打。麩質不耐症這個現代病全球失控,但是,你不妨想想看,如果麩質真的那麼危險,所有吃麵包的文明早就滅絕了吧。

這個工業化量産麵包的模式,被亞洲國家包括馬來西亞複製,直至今天,從研磨小麥到麵包的製作過程,都已經全盤現代化。

最後,請你不要對麵包心存偏見,因為,造成你健康失衡的不止是麵包,因為其他食物也像麵包一樣,面對同樣的情況,到最後,所有問題就一一反映在我們的皮膚上。所以,我的看法是,在吃麵包之前,應該好好思考如何做麵包。此外,也想想其他你吃的食物吧。

我的麵包長得不一致也不好看,我常常故意忽略它的長相,因為我知道,麵包的賣相會影響它們在消費人心目中的美味程度。但我喜歡告訴人們說,我賣的就是不一致、不好看,因為我想傳達一個訊息──好看的麵包,不一定是好麵包!

謝謝你,希望我冗長的回答不會讓你悶慌了!

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